Hi, I’m Pete
Let’s start building the life you want.
Here’s the Experience I Bring to This Work
And why it matters for the work we’ll do together.
Chapter 1
The Foundation
Growing up watching my parents build a business they genuinely loved taught me something before I had language for it. That work should feel like creation, not confinement. That belief has guided my life ever since.
Why it matters for coaching: I’ve never accepted “fine” as good enough. And I don’t believe my clients should either.
Chapter 2
The Year that Changed Everything
A year backpacking Southeast Asia during college. I came back having seen other ways of living, met parts of myself I didn't know existed, and completely uprooted my idea of what a successful life looked like.
Why it matters for coaching: I understand what it feels like when your whole framework for life gets questioned. And I know what’s possible on the other side of it.
Chapter 3
The Van (Life)
I graduated with two business degrees and decided to ignore the conventional path. I built a van by hand, aimed my tiny home West, and figured out how to make a living doing something I actually cared about. For over 3 years, I lived free and worked hard.
Magazine features. Brand sponsorships. A company paying me to travel the country. None of it was planned. It happened because I was genuinely aligned with what I was building.
Why it matters for coaching: I’ve experienced what’s possible when you follow what feels alive. Not as a philosophy, as a lived experiment.
Chapter 4
The Hard Seasons
Van life ended. A relationship ended. I felt stuck, lost, and uncertain about what was next for my life. I was navigating the gap between who I was and who I wanted to become.
I learned how to navigate feeling stuck and lost. This season propelled me to dive deeper into my journey of personal growth.
Why it matters for coaching: I’m not someone who always had it figured out. I know what it takes to find your way back to feeling alive after having lost it.
Chapter 5
The Business Building
Out of the uncertainty I did what I've always done, I built something. A creative agency with a photographer I met on the road. Then a van conversion business with a friend, designing and building custom camper vans from the ground up. I learned everything that comes from running real businesses: client relationships, financial uncertainty, creative problem solving, knowing when to pivot.
Both businesses taught me something important: I know how to build things from nothing, navigate uncertainty without a roadmap, and keep moving when the outcome isn't guaranteed.
Why it matters for coaching: The people I work with are often trying to build something. A new direction, a different version of their life, a career that actually fits.
I understand how to work through these feelings and take action.
Chapter 6
Climbing & Community
Climbing changed my life. Not just as a sport but as a practice: of being fully present, pushing through fear, and growing through discomfort. I built a gym in my garage. I started hosting weekly sessions with people from all walks of life. I was elected into the board of the Wisconsin Climbers Association.
When something makes me feel alive, I share it. That's just who I am.
Why it matters for coaching: I understand that aliveness isn’t just internal. It happens through community, through challenge, through showing up for things that scare you.
Chapter 7
This Work
Coaching found me before I found it. I'd been having these conversations my whole life. With friends, strangers, people I'd just met. About feeling stuck. About wanting more. About the gap between the life you're living and the one you actually want. Eventually it became impossible to ignore that this was the work I was supposed to be doing.
Why it matters for coaching: I didn’t just choose this work because it seemed like a good business. I chose it because it’s been the most alive I’ve felt professionally, and that energy comes through in every session.
My mission is simple:
Help people find their way back to a life that makes them feel alive.
Testimonials
“Pete has a gift of guiding you to your own answers. He offers a space to find purpose and direction, and working with him helped me take aligned action at a time when I felt very lost and stuck. I highly recommend working with Pete if you need help taking the next steps.”
- Piper P.
“Sessions with Pete feel like connecting with a childhood friend: a perfect balance of warm invitation with support and challenge. I always walk away feeling energized and more aligned with my internal values and purpose.
Pete has already helped me take the first steps towards leaving a career that was slowly crushing me, and now starting a small business that brings me passion and fulfillment.
Pete is a trusted leader in the outdoor recreation community, and the glue that holds so many of us together. His passion to see others grow is contagious.”
- Kyle K.
If you’re ready to stop thinking about change and finally take action, let’s talk.
Book a free intro call and we’ll figure out if working together makes sense.
Interested But Have Questions?
I’m happy to answer any questions about the services I offer, coaching in general, or anything else you’re curious about.
I want you to feel confident that working together fits what you’re looking for.
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