Hi, I’m Pete
Let’s start building the life you want.
A Little About Me:
I've built multiple businesses from the ground up—a travel brand, creative agency, van conversion company—and led marketing strategy for a 40+ year manufacturing business. But my path has been anything but conventional.
I grew up watching my parents build a business they genuinely loved, teaching me that work should energize you, not drain you. During college, I took a gap year to travel Southeast Asia on a shoestring budget, and that experience completely rewired how I thought about success.
I realized: the conventional path often leads to conventional unhappiness.
So I spent the next decade building something different. I bought a van, converted it into a traveling home, and lived in it for three years while creating my own income. I co-founded a creative agency. Built a van conversion business. Led marketing for a family manufacturing company.
Here's what I learned: Opportunities appeared not because I had a perfect plan, but because I was genuinely aligned with what I was doing.
Throughout all of this, people kept seeking me out for the same conversations: "I feel stuck." "I don't know what I want." "I'm scared to make a change." I'd ask questions that helped them see things more clearly. I realized I'd been coaching informally for years.
I've lived what my clients are navigating: Feeling lost after major transitions. Leaving work that paid well but didn't align. The paralysis of too many options. Overcoming fear of judgment. The massive gap between desperately wanting change and actually making it happen.
I care deeply about this work because feeling stuck, wasting time, living someone else's life… it all eats at you. And it doesn't have to.
My mission is simple:
Help people break free from lives that drain them and build ones filled with freedom, meaning, and genuine aliveness.
Testimonials
“Pete has a gift of guiding you to your own answers. He offers a space to find purpose and direction, and working with him helped me take aligned action at a time when I felt very lost and stuck. I highly recommend working with Pete if you need help taking the next steps.”
- Piper P.
“Sessions with Pete feel like connecting with a childhood friend: a perfect balance of warm invitation with support and challenge. I always walk away feeling energized and more aligned with my internal values and purpose.
Pete has already helped me take the first steps towards leaving a career that was slowly crushing me, and now starting a small business that brings me passion and fulfillment.
Pete is a trusted leader in the outdoor recreation community, and the glue that holds so many of us together. His passion to see others grow is contagious.”
- Kyle K.
If you’re ready to stop thinking about change and finally make it, let’s talk.
Book a free intro call and we’ll figure out if working together makes sense.
Interested But Have Questions?
I’m happy to answer any questions about the services I offer, coaching in general, or anything else you’re curious about.
I want you to feel confident that working together fits what you’re looking for.